Extreme User Research
Prioritize Usability Testing and Web Analytics
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If you've performed usability tests and tried to reconcile those results with your current site metrics, you've probably been left scratching your head. Usability respondents find something wrong on a particular page, yet the same "problem" isn't evident in the site analytics.This leaves you with a rather big question: How do you justify Web analytics and usability, and what role does each play in the conversion equation?
The link address is: http://www.clickz.com/experts/crm/traffic/article.php/3483671
EPSScentral Announces Recipients of 2007 PCD Awards
